The Bra Professor – The woman who dedicated her career to advancing breast science and shaping the sports bra industry
When most people think about sports, they think about running times, strength gains, or the latest kit. Few stop to think about breasts – yet they play a pivotal role in how women move, perform, and even whether they feel...
Innovation or Illusion? A Closer Look at Nike’s 3D-Printed Sports Bra
Nike recently unveiled a collaboration with Olympic champion Faith Kipyegon: the FlyWeb, a 3D-printed sports bra marketed as “innovative” and “breakthrough.” The brand frames it as the future of high-performance gear, highlighting airflow, lightweight design, and “responsive athletic support” as...
Why Military-Issued Sports Bras are Failing Military Women
Military readiness isn’t just about weapons and strategy, it’s about the kit that allows troops to train and perform at their best. For servicewomen, the most overlooked but essential piece of equipment is their sports bra. Despite rising numbers of...
The Surprising Link Between Breast Support and ACL Injury Risk
Introduction When we think of preventing sports injuries, we usually picture strength training, physiotherapy, or the right footwear. But what if your sports bra also played a role in protecting your knees? Recent studies suggest that breast support, or lack...
Tigers Eye: 2025 Global Recognition Award Winner
We were delighted to win a 2025 Global Recognition Award. Find out more about what the judging panel had to say about us. Award Recognition Tigers Eye received a 2025 Global Recognition Award for its innovative work developing specialised bras...
Why the ‘Athletic Breast Shape’ Isn’t Natural and What’s Really Causing It. The truth about joggers’ and runners’ breasts.
The so-called “athletic breast shape” - also known as the jogger’s or runner’s breasts - is described as a chest with a higher proportion of underlaying muscle and less breast tissue. It’s important to note that breasts come in many shapes, volumes and...