Breasts & Bras: A Guide for Parents with growing girls
We’re here to help you support the girls in your life through breast changes, confidence wobbles, and sport-related challenges. We talk to our kids about the birds and the bees… so why not the boobies too? Breast development is one...
Birds & bees, why not the boobies too?
Since 2010, primary school children in the UK have been taught about relationships, sex and puberty, as part of the educational curriculum know as Personal Social Health and Economic Education (PSHEE). These lessons aim to normalise discussions about their bodies,...
How the Lack of Breast and Bra Education in Schools Stops Girls from Playing Sports and Sets Them Up for a Lifetime of Avoidable Struggles
From skipping PE lessons to avoiding sports altogether in adulthood, there is a massively overlooked factor contributing to the gender gap in athletics. The lack of breast health and sports bra education. At first, this might seem like a stretch....
Should teenagers wear sports bras?
For teenagers of any age, their bodies are changing, and one question that often comes up is whether they should be wearing a sports bra? While it might seem like a small decision, wearing the right level of support can...
Parents, here are your questions answered!
Breast development typically begins between ages 8 and 14, but every girl is different. It's often one of the first signs of puberty and it might present as a slight bump or “swollen” looking nipples, itchiness or slight pain or discomfort. If anything concerns you however, it’s always best to consult your doctor.
Yes, this is completely normal during puberty. Some girls will even out over time, but it's nothing to worry about. Going into adulthood, most women have some amount “breast asymmetry”, where one breast is slightly larger than the other and it is completely normal.
Growing breast tissue can be very sensitive on its own but especially during high-impact activity like running. Without the right support, bouncing can cause pain and discourage activity.
If she’s experiencing any breast movement, soreness, or self-consciousness during activity, a good sports bra can make a big difference, even before full development.
Crop tops may cover, but they don’t support. A proper sports bra supports breast tissue, reduces pain, and helps girls move confidently.
For sports or growing bodies, non-wired bras are generally recommended to avoid pressure points, discomfort, or restriction during development. Our bras are completely wire-free and the cups are moulded from soft, hugging material.
Choose the size that fits her well on the tightest band setting, that way, as she grows, you can loosen the band for continued comfort and support. Our bras are also designed with adjustable straps and flexible fabric to give extra growing room.
Our bras use antibacterial fabric that resists odours and protects your skin, so they don’t need frequent washing. Even if you forget it in your bag or skip laundry day, it stays fresh. Many customers wear them for weeks without washing making them ideal for daily wear and busy routines.
Yes, our fabrics are breathable, treated with antibacterial silver, and free from harsh seams or tight elastics that can chafe or irritate young skin. After ensuring the bra fits properly, we advise you wash it (30°C or less) to remove any residue from the manufacturing process.
Our bra sizes cover girls who are beginning puberty or already active. It really depends on her body. We have included a sizing guide in the product description to help you out.
Absolutely, as long as it fits well and isn’t too tight. Our bras are breathable and non-restrictive and antibacterial, so girls can comfortably wear them during school and play, without body odour!
Yes, our bras are made for movement and tested in high-impact scenarios, from running to jumping and tumbling.
A well-fitting bra can help her feel more confident. Try letting her choose the colour or introduce her to athletes who wear them too (we have a few on our Instagram account!), it’s about strength, not shame.
That’s OK. Keep the conversation open and judgment-free. You can still provide the right support quietly by having options ready when she’s comfortable. It might also help for you to model it, let her see you work-out around the home or walking around in a sports bra when you get ready to hit the gym. It works a bit like exposure-therapy, you’ve got to get her used to seeing bras instead of being a hush-hush taboo topic. Just by being here and reading this, you’re already ahead of the game and doing a great job!