Why “Too Tight” Isn’t Right - Rethinking Sports Bra Support
Introduction Many women believe that tight sports bras are a good choice to achieve support. It's a myth that’s deeply rooted in the sports bra industry, with some brands going as far as suggesting you size down to increase the...
Exercise versus Cancer: The Study that Proves Exercise Boosts Cancer Survival Rate and Reduces Recurrence
What if we told you that something as simple as exercise boosts cancer survival and reduces recurrence? It is not a theory, but the result of a major new study published in the New England Journal of Medicine (NEJM) in...
The Bra Professor – The woman who dedicated her career to advancing breast science and shaping the sports bra industry
When most people think about sports, they think about running times, strength gains, or the latest kit. Few stop to think about breasts – yet they play a pivotal role in how women move, perform, and even whether they feel...
Innovation or Illusion? A Closer Look at Nike’s 3D-Printed Sports Bra
Nike recently unveiled a collaboration with Olympic champion Faith Kipyegon: the FlyWeb, a 3D-printed sports bra marketed as “innovative” and “breakthrough.” The brand frames it as the future of high-performance gear, highlighting airflow, lightweight design, and “responsive athletic support” as...
Why Military-Issued Sports Bras are Failing Military Women
Military readiness isn’t just about weapons and strategy, it’s about the kit that allows troops to train and perform at their best. For servicewomen, the most overlooked but essential piece of equipment is their sports bra. Despite rising numbers of...
The Surprising Link Between Breast Support and ACL Injury Risk
Introduction When we think of preventing sports injuries, we usually picture strength training, physiotherapy, or the right footwear. But what if your sports bra also played a role in protecting your knees? Recent studies suggest that breast support, or lack...